Watch Ari Lennox cheer for her “Soft Girl Era” in the official video. Jermaine Dupri and Bryan-Michael Cox produced “Soft Girl Era,” and they have given it a throwback feel with a sample of The New Birth’s “You Are What I’m All About,” famously sampled in the Junior Mafia’s “Players Anthem.” Video director Chris Robinson taps into that energy with a visual of Lennox surrounded by her team of dancers, all of them in colors that pop and change, reminiscent of Lil Kim’s “Crush On You” video. Lennox was just seen performing at the Dreamville Festival. Lennox announced “Soft Girl Era” back in February on her Instagram page when she was in the studio recording it and she also revealed that an album to follow Age/Sex/Location is on the way.
