Throwback: Missy Elliott-The Rain (Supa Dupa Fly)

[youtube id=”hHcyJPTTn9w”]Missy Elliott’s “The Rain (Supa Dupa Fly)” took her from behind the scenes as a songwriter and the famous hook singer on Gina Thompson’s “Things That You Do” remix to a recognizable solo artist. “The Rain (Supa Dupa Fly)” was nonchalant and had funk inside Timbaland’s boxy beats and next to Missy’s bombastic lyrics. A sample of Ann Pebbles’ “I Can’t Stand The Rain” added a layer of soul and was the song’s chorus. Hype Williams’ video for “The Rain (Supa Dupa Fly)” announced Missy’s arrival as a pop culture heroine made larger than life by his fisheye lens. Missy’s moments wearing black trash bags in the video was avant-garde and a match for her quirky pop genius. Williams understood Elliott’s music and figured out how to present it and her personality effectively for the camera. Missy’s image atop a hill, driving and in black plastic through a fisheye lens pioneered a new visual style and launched her breakout song into the world.