(June 8, 2009 – New York City) VIBE Media Group has put another stake in the ground as the definitive voice of urban culture with the launch of its new tabloid property, THE MOST!. True to the brand’s motto: All Up In the Bizness, THE MOST! will fill a void on national newsstands by reflecting VIBE’s commitment to urban style, celebrity, beauty, and culture through a tabloid-themed publication. It will feature THE MOST of everything including THE MOST! Hype, THE MOST! Buzz, THE MOST! Style, THE MOST! News, and more. It’s a lifestyle and celebrity magazine featuring some of the most trendsetting stars in the world, THE MOST! is “urban” with pride and mega style. Featured on the cover of the premiere issue is one of hip hop’s most talked about couples – Nas and Kelis.
In the cover story, THE MOST! unveils the exclusive inside scoop behind their recent shocking divorce announcement after eight years together. Insiders tell THE MOST! that the couple has reportedly been weathering marital problems for quite some time. “One minute he’s very warm, loving, and endearing; the next minute he says horrible things for absolutely no reason.” According to the same source, last fall, while the couple was at a London nightclub, there was a wild incident. And THE MOST! has all the details.
Nas’ former manager Mark Pitts, now president of urban music at Zomba Music Group paints a different picture of the couple’s relationship. “You could tell that girl was Nas’ heart, his homegirl. They were inseparable.”
Also, read all about the incredible life drama of the tiger tattooed reality starlet Ray-J named Danger in “Danger Ahead!” THE MOST! tells of a three-day ordeal three years ago where she was detained by local police for resisting a random cavity search at the Las Vegas airport security gate while on her way back home to California where she was a pre-med student. “At the station my clothes were taken. I was touched and beaten, while I sat completely naked in the cell.”
THE MOST! debut issue also features “Best I Ever Had” including T.I and Tiny, BeyoncÃ© and Jay-Z; and an update on the one-time rising R&B star Houston, who made headlines a few years ago when he gouged his own eye out, in “Houston, We Have a Problem.”
Inside the celebrity-filled pages of this sizzling premiere issue, readers will also be able to check out THE MOST! Hype, which includes sightings, dazzling red-carpet divas, the sexiest bikini bods and behind-the-velvet-rope photos from the most exclusive parties; in THE MOST! News, get the 4-1-1 on Rihanna and Kanye’s fragrance deal, and what’s going down with Scott Storch. THE MOST! Style features all of the newest, coolest must-have products; celebs donning their sexiest shoes; and rocking the sassiest, or silliest, hairdos in “Dope? or Nope?” In THE MOST! Buzz, readers can check out reviews of the latest books, CD’s, DVD’s, and television shows. THE MOST! Mix features exclusive sections like “Shut Yo’ Mouth!” and Reeeetwitulous.
VIBE first published tabloid issues in January 2008 and January 2009 with much success. Similar in design to The MOST!, the January 2009 issue featuring Chris Brown and Rihanna has been one of the highest-selling issues to date for 2009 for VIBE Media Group, with the January 2008 issue featuring Kanye West experiencing parallel success.
Set to hit national newsstands on June 16 with the corresponding Web site, THEMOSTmag.com, going live on June 15, THE MOST! will be published twice a year with July and January issues. THEMOSTmag.com will function as a daily blog. VMG has also launched a Twitter page at twitter.com/themostmag.