Three of the Atlantic Records Groupâ€™s brightest stars are partnering with Gap for a major holiday marketing campaign. Poe Boy/Atlantic recording artist Flo Rida, Songbook Entertainment/Atlantic recording artist Trey Songz, and Bad Boy/Wondaland Arts Society recording artist Janelle MonÃ¡e were specifically selected to bring their unique brand of hip-hop cool to the international specialty retailerâ€™s upcoming â€œMerry Mix Itâ€ campaign, slated to debut online, in Gap stores, and in movie theatres nationwide on November 13th.
With hip-hop artists commanding top endorsement dollars and in high demand by savvy brand marketers worldwide, Gap reached out to Flo Rida and Trey Songz to write and produce a street-smart rendition of a Christmas classic for its annual holiday promotion. The resulting â€œJingle Bellsâ€ is now airing in Gap stores nationwide, with in-store video displays in select stores, set to begin on November 13th.
Gap will highlight â€œJingle Bellsâ€ on its www.gap.com/merrymixit site, which offers fans and customers the opportunity to personalize the spot. Users can custom remix the commercialâ€™s big beats and rambunctious rhymes and then send it to friends and family as a truly unique holiday greeting card.
Poe Boy/Atlantic recording artist Flo Rida is among the yearâ€™s biggest hip-hop success stories, having exploded into the mainstream with his historic debut single, â€œLow (Feat. T-Pain).â€ The single â€“ featured on Floâ€™s RIAA gold-certified debut album, â€œMAIL ON SUNDAYâ€ â€“ spent 10 extraordinary weeks atop Billboardâ€™s â€œHot 100â€ on its way to 4x platinum certification, , firmly establishing it as the #1 best-selling digital single of all time.
Among Flo Ridaâ€™s other achievements, â€œLowâ€ made hip-hop history as the first-ever debut single from a rap artist to top the CHR/Top 40 radio chart, where he became only the fourth rap artist to hit #1 since 2005. The trackâ€™s ringtone has also proven a huge success, having recently received 4x-platinum certification from the RIAA for sales exceeding four million. Earlier this year, â€œLowâ€ broke the record for the most consecutive weeks as the #1 ringtone in the country, with 13 weeks in the top spot on the Nielsen RingScan chart.
â€œMAIL ON SUNDAYâ€ also includes two additional hits in the gold-certified â€œElevator (Feat. Timbaland)â€ and â€œIn The Ayer (Feat. will.i.am). The album sees Flo Rida teaming with some of todayâ€™s top hit makers, including The Runners, J.R. Rotem, and Atlantaâ€™s DJ Montay, who produced â€œLow.â€ The Carol City, FL native also recruited a whoâ€™s who of A-list collaborators, among them Atlantic Records labelmate Trey Songz, Lil Wayne, Yung Joc, Sean Kingston, and Akon. Executive Producers of â€œMAIL ON SUNDAYâ€ are E-Class and Mike Caren.
Flo Rida has received a stunning number of honors and award nominations, including prestigious nods from the American Music Awards, BET Awards, BET Hip Hop Awards, Teen Choice Awards, and MTV Video Music Awards. Whatâ€™s more, Flo has been showcased in a wide range of national publications, including a recent cover profile in XXL. Further features appeared in King, Vibe, Menâ€™s Fitness, Blender, and Rolling Stone.
Hailed by the late, great Atlantic Records founder Ahmet Ertegun as â€œamong the most promising R&B artists we have had on Atlantic since we started the company 60 years ago,â€ Trey Songz first burst to the forefront of modern urban music in 2005 with his critically acclaimed debut, â€œI GOTTA MAKE IT.â€ In October 2007, Songzâ€™ breakthrough second collection, â€œTREY DAYâ€ made a stunning chart debut, entering Billboardâ€™s â€œTop R&B/Hip-Hop Albumsâ€ tally at #2, while also exploding onto the Billboard 200 at #11.
The album â€“ which includes the #1 Urban Mainstream smash, â€œCanâ€™t Help But Waitâ€ â€“ sees Songz teaming up with a stunning selection of studio superstars, including Songbook Entertainment founder Troy Taylor (Pretty Ricky, Tyrese), Stargate (R. Kelly, Ne-Yo, Rihanna), Danja (Justin Timberlake, Nelly Furtado), Bryan Michael Cox (Danity Kane, Mary J. Blige), the Runners (Young Jeezy, Trick Daddy) Jimmy Jam & Terry Lewis (Janet Jackson, Mary J. Blige), Dre & Vidal (Usher, Chris Brown), Bei Maejor (Bun B, Chris Brown), Eric Hudson (Omarion, Joe, John Legend), and the one-and-only R. Kelly. The albumâ€™s Executive Producers are Troy Taylor, Delante Murphy, and Kevin Liles. The Co-Executive Producer is Trey Songz.
A 2008 BET Award nominee for â€œBest Male R&B Artist,â€ Songz has been profiled in a variety of national publications, highlighted by cover features in Right On!, Floss, and Black Beat. Other magazine appearances include King, Sister 2 Sister, WordUp!, SBH, Blackmen, XXL Presents Hip-Hop Soul, Giant, Hype Hair, and Rap Fanatic.
A charismatic singer, songwriter, producer, and performer, Janelle MonÃ¡eâ€™s ground-breaking style crosses musical genres in a captivating postmodern merging of R&B, funk, and rock â€˜nâ€™ roll. Her recently released debut, â€œMETROPOLIS: THE CHASE SUITE,â€ sees the Atlanta-based artist relaying the epic musical journey of her android alter ego, Cindi Mayweather, as she traverses a sci-fi inspired world of cybersoul. The album â€“ executive produced by Diddy and Antwan â€œBig Boiâ€ Patton â€“ has received pervasive critical applause for its innovative, genre-blurring style and inventive lyrical approach.
â€œThere is no doubt in my mind that Janelle is the kind of artist that changes the game,â€ says Bad Boy CEO Sean â€œDiddyâ€ Combs. â€œShe is a true visionary, with an original sound and a mesmerizing presence. I canâ€™t wait to watch the future unfold for Janelle.â€
â€œWhat I love about Janelle is that she has a magical ability to bring folks together,â€ declares Big Boi. â€œAnd sheâ€™s one of most inspiring performers ever.â€
MonÃ¡e â€“ who first garnered national attention for her collaborations with Big Boi on OutKastâ€™s â€œIDLEWILDâ€ â€“ has been featured in a wide range of national publications, including Vogue, GQ, Giant, Rolling Stone, XXL, WWD, Bust, Essence, and Paste.