The Gorillaz “Feel Good Inc.” collaboration with De La Soul was the lead single from their sophomore album Demon Days. Damon Albarn and Jamie Hewlett, the creative duo behind the virtual band, crafted a quirky pop record that gets its body from the bass line and De La Soul’s rap contribution. Hewlett told The Guardian that the video was inspired by Japanese animator Hayao Miyazaki’s fantasy film Castle In The Sky. Gorillaz band members Noodle and 2D fight with the notion of being indoctrinated by the media. “Feel Good Inc.” was one of the best songs of 2005 and became the group’s most favored tune. MTV acknowledged the video with awards for Best Visual Effects and being a Breakthrough video. Gorillaz went to the Grammys in 2006 and won Best Pop Song Collaboration with Vocals for “Feel Good Inc.” In 2018, the Gorillaz released their sixth studio album, The Now Now to an audience of satisfied critics and happy fans.