Lizzo’s official video for “Juice” is colorful and entertaining with multiple scenarios and changes of wardrobe. One minute she is selling products on television and in another scene she works on a fitness plan. The different frames of experiences are held together by Lizzo’s instructions on how to value her “Juice” which is another word for her power. The hip-hop artist has been building her name since working with Prince on his Plectrumelectrum album back in 2014 and being a guest judge on RuPaul’s Drag Race in 2016. She’s working on her next album after the release of her 2016 Coconut Oil EP and she will play Coachella in April.