R.I.P. Craig Mack

 Craig Mack who spearheaded Diddy’s Bad Boy Movement with “Flava In Ya Ear” died yesterday at age 47 of heart failure. The 1994 single was one of the biggest songs that year and it announced the arrival of Bad Boy. The remix which featured LL Cool J, The Notorious B.I.G., Rampage and Busta Rhymes is considered one of the greatest posse cuts in rap. His debut album, Project: Funk da World came later that year but it was overshadowed by the popularity of The Notorious B.I.G.’s Ready To Die despite reaching Gold status. Mack’s second album, Operation: Get Down was released in 1997 after he left Bad Boy Records. He was never able to reach the success of “Flava In Ya Ear” again and soon left the music industry. Fans were shocked when a video of him attending church appeared online in the 2000s and it was revealed that he had become a pastor. The emcee had relocated to South Carolina and made a commitment to his religion that had some rumor mongers saying that he had joined a cult. Producer and longtime friend Alvin Toney was working on a documentary about and Mack saw him last week at his church in South Carolina. He told the New York Daily News that Mack knew he did not have long to live and had peacefully accepted his health status. Erick Sermon who is also one of Mack’s lifelong friends announced Twitter that he is in the process of finishing Mack’s third album. Several members of the hip-hop world have posted their tributes to Mack by remembering that magical time when “Flava In Ya Ear” ignited limitless freestyles and took over every place that hip-hop was heard.


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