Rashida Jones directs the video for Mayer Hawthorne’s “Crime” featuring Kendrick Lamar. Lamar’s image only shows up on a mobile phone and Jones explained her concept behind the video:
“The video is a parody of ridiculously exclusive parties which are made nearly impossible to get to but tout themselves as ‘the party of the year.’ I liked the idea of the video starting as a sexy getting-ready video and devolving into a messy, very unsexy, unexpected trek. And the final realization is that YOU are the real party! I’m just starting to realize that about myself (which is why I stay home most nights). I am a HUGE fan of Mayer, Kendrick and of the song “Crime” and it was an honor to work with Mayer.”
Hawthorne will be the subject of Yahoo’s On The Road series October 6th.