(Los Angeles, California – August 21, 2012) Photographed for Women’s Health’s Solo Issue by Marc Cameron and styled by Marie Groenewald, LIRA performs on the latest cover which can be activated via the Aurasma application using a phone or tablet device. This interactive cover is a first for the Women’s Health brand internationally.
“LIRA is the perfect cover star for a magazine which places so much emphasis on physical and emotional health,” says editor, Kate Wilson, “not only is she in great shape and totally committed to looking after herself, but she has also built an incredibly successful career on her own terms. These are exactly the kind of val ues that Women’s Health promotes in every issue.” Readers look to the magazine for advice on how to carve out happier, healthier lives and “LIRA has graciously shared some of the wisdom she has learnt on her journey,” says Wilson, “her story is both inspiring and full of practical advice.”
To activate the cover and inside videos, download the Aurasma app to your cellphone or tablet device – point it at the cover (or the opening pages of the Lira story) and watch her come to life.
Watch behind-the-scenes video from the shoot: