Daily Archives: August 8, 2011

MeLo-X-Don’t Heza

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MeLo-X uses the lap of a female member of the Loft audience to make a beat for “Don’t Heza” that is on his upcoming beat tape called MELO1.

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Steve Stoute: The Tanning of America

When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers (Beyoncé for Tommy Hilfiger’s True Star fragrance, and Justin Timberlake for “lovin’ it” at McDonald’s), Stoute has helped identify and activate a new generation of consumers. He traces how the “tanning” phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same “mental complexion” based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. And Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce.

The Tanning of America provides that very translation guide. Drawing from his company’s case studies, as well as from extensive interviews with leading figures of multiple fields, Stoute presents an insider’s view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream. He shows how he bridges the worlds of pop culture, brand consulting, and marketing in his turnkey campaigns offers keen insight into other successful campaigns-including the election of Barack Obama-to illustrate the power of the tan generation, and how to connect with it while staying true to your core brand.

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Nicole Ari Parker to play Blanche DeBois on Broadway

New York: Front Row Productions (Stephen Byrd, Alia Jones) is proud to announce that the role of Blanche DuBois, in their upcoming Broadway production of A Streetcar Named Desire will be played by seven-time NAACP Image award nominee, Nicole Ari Parker. This production is slated to hit the boards, Spring, 2012. Theatre TBA.

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Cee-Lo Green-Cry Baby

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For some reason Cee-Lo decided to use Jaleel White to lip-synch his video for “Cry Baby.” Fans would really prefer to see the real singer in all of his colorfulness instead.

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Tré Armstrong and The Spoke Club Present Spirit Of Dance

Tré Armstrong has propelled her passion for dance, her work ethic and her spirit into a successful career. The in demand choreographer, actress and TV personality is a proven entity in the entertainment industry, working with some of music industries biggest artists. And now, for Tré the journey continues. On August 15th, Tre’, together with The Spoke Club, will launch the “Tré Armstrong Give Back Foundation” a registered not-for-profit operating foundation. Its mission is clear, to make dance and creative artistic expression accessible to the youth across Canada, that may otherwise not have the opportunity, and to inspire their artistic hopes, dreams and passions. Dance empowers you and Tré wants to give that empowerment to all youth, regardless of their circumstances and in some cases, because of just who they are! The Foundation will focus on developing life skills through enjoyable youth programming and performing arts at the community level alongside educational classes and seminars, promoting continued learning along with the development of key life and social skills. The Tré Armstrong Give Back Foundation believes every child should be allowed to explore their inner “spirit of dance.”

For more information please visit: www.trefoundation.org
Donations to the Tré Armstrong Give Back Foundation will be welcomed at the event

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