(Los Angeles, California – July 19, 2010) Rejuvenated by the election of Barack Obama, The World Cup arriving in South Africa and the success of African artists like K’Naan, Akon, Ayo, Nneka and Daara J, Goapele is exploring other avenues of creativity, the latest endeavor being a groundbreaking, multifaceted project entitled Victory, uniting African sounds with Americanized ingenuity. Leading with the title track: a multi-lingual affair recorded in English, Sitswana and Xhosa, the project will pair continent natives and artists from throughout the African Diaspora. Victory is a bold and innovative way to pay respect and showcase talented musicians including Lira, Jozi, ProVerb, Jean Grae, Whosane, UNI and Hip Hop Pantsula while drawing attention to the need for education and resources to combat its society’s most crucial dilemmas.
Ever prideful of her South African heritage and keen on how volatile perception can be in a world of globalized media, Goapele says, “Collaborating with other African Artists, was just a matter of time, and the stars aligned. I experienced a sense of victory, being at the inauguration of a president that I voted for and believed in. Although there’s many things that still need to follow to make real positive changes, it’s still a victory. The World Cup happening in South Africa gives me a sense of victory, because the entire world finally looked to my father’s country in a positive light. There’s so much negative media that has plagued Africa, I’m thankful to finally see this continent get acknowledged by the world. People flew in from everywhere to experience and celebrate the World Cup and it was magical to hear the vuvuzelas mesmerizing and exciting the world.”