We received news this morning that The Legendary Guru has joined the trailbrazers who inspired him. Although we are not currently representing him, 4Sight Media was selected as the publicity firm to handle the publicity for his last three projects: Guru 8.0 Lost & Found, Guru’s Jazzmatazz/The Hip-Hop Messenger: Back To The Future and Guru’s Jazzmatazz/The Timebomb: Back To The Future Mixtape.
While 7Grand and Solar are handling their publicity internally with several messages that have been released including Guru’s last statement, we wanted to offer our own deepest sympathy to the fans of Guru who support the Jazzmatazz legacy around the world. We honor Guru for leaving us with music that reaches into higher places, for coloring outside the lines of hip-hop, and recognizing the musical masters who inspired him. Through Guru’s eyes, there was no division between hip-hop & jazz, hip-hop and neo-soul, hip-hop and history.
Guru’s Jazzmatazz endeavors with Premier enabled him to collaborate with a who’s who list of legendary musical icons including Roy Ayers, Donald Byrd, Chaka Khan, Isaac Hayes, Herbie Hancock, Branford Marsalis and popular cross-over favorites including Macy Gray, The Roots, Erykah Badu and Angie Stone. In recent years through a new partnership with Solar, he collaborated with reggae artist Damian Marley, Aceyalone and Zion I from the West Coast, Blue Scholars from Seattle, Mr. Lif from Boston, Yungun from London, Lord Tariq from the Bronx, Nature from Queensbridge, C. Knowledge from Digable Planets, Tony Touch, and up-and-comers from Guru’s label, 7 Grand Records, K. Born & Highpower, and Young Pablo.
When asked how he has been able stay such a viable force in the music industry Guru stated matter of factly, “be honest with yourself, be original, be open to criticism and don’t be afraid to reinvent and recreate yourself.” We pray that his vision is upheld and the legacy of music that he created in his career is kept alive. Let’s continue to celebrate our legends while they’re here!