(January 22, 2010 – Brooklyn, NY) 2009 may not yet be a distant memory, but Hiero Imperium Records is already looking to the future with their energetic plans for the new year. The Oakland based label is poised to be at the forefront of underground hip-hop in 2010 with releases from Tajai, Chosen Few, Opio, Pep Love, Casual, and more.
Hiero Imperium Records triumphed in 2009 with the celebrated album, Montezuma’s Revenge from West Coast legends, Souls of Mischief. The album, lauded by both fans and critics alike, not only cemented Souls of Mischief’s stature in the hip-hop community but also sparked off a string of successful global tour dates. Fans were also enthusiastic to show their love for the Soul’s legacy, as a ’93 Til Infinity’ inspired tee shirt made in conjunction with streetwear staple Adapt sold out within 24 hours of its release. Eager to build upon its hip-hop hot streak, Hiero is now gearing up for an equally successful 2010 with an extensive slate of offerings from its famed roster.
The new year kicks off with music from trio Chosen Few, who will dropping the Opio laced single “Elevation” on February 9th, followed by the release of their debut album New World Symphony on April 6th. Fans will be excited to learn that the Opio extravaganza continues with the summer release of his highly anticipated album, Vulture’s Wisdom Volume 2, sure to extend the emcee’s linguistic legacy. Label-mate Pep Love plans on keeping busy in 2010 with a one-two sonic combo in form of pre-album project, The Rigamarole, and full-length album, Reconstruction, while Phesto Dee readies the release of his long-awaited Background Check for the masses.
Also on deck for Hiero is a new Casual project and a release from Tajai, who plans on dropping Rap Noir by years end. Not content to rest on their lyrical laurels, the label is also looking to unite its hip-hop superpowers and put out a Heiro-crew album, and, to top it all off, Tajai promises that more surprises are soon-to-come courtesy of the mighty Souls of Mischief. “2009 was a fantastic year, and we’re thankful for that,” explains Tajai. “There’s plenty more goodness to come in 2010 from the legendary Hiero Imperium Records.”
About Hiero Imperium Records:
Founded in 1997 in Oakland, CA, Hiero Imperium Records is Del The Funky Homosapien, Casual, Pep Love, Domino, and the Souls of Mischief, made up of A-Plus, Opio, Phesto and Tajai. Coming off waves of success from earlier releases like Souls’ ’93 Til Infinity, the Hiero crew had already established themselves as a name in mainstream and underground hip-hop, and soon released their first collective project Third Eye Vision. Since then the Hiero team has been thriving in the hip-hop world, releasing a number of projects within the label as well as branching out for collaborations with the likes of Jurassic 5, George Clinton, Dilated Peoples, Q-Tip, Xzibi,t and Gorrillaz.