Video Director Richie Mac Backs It Up to Number One
Hollywood, CA – Actor turned director, Richard McGregor aka Richie Mac is flexing his behind-the-scenes skills again! His innovative work with new artist, Colette Carr, is shattering the hip hop concepts defining most music videos. So much so, that the video behind Carr’s new single release, “Back It Up,” has been dancing in the Number One slot for several weeks at MTVMusic.com, surpassing both Beyonce and Lady Gaga! “Back It Up” is currently the top ten most viewed video on mtvmusic.com behind Michael Jackson’s “Thriller.”
In addition, both director and artist have caught the attention of Nick Cannon and his company NCredible Entertainment. Cannon has expressed his admiration via several Tweets to his expansive fan base, fueling additional video views and Mac is slated to direct the next video for Nick Cannon’s new artist, Aaron Fresh.
In “Back It Up,” Mac takes Colette, a young artist out of Malibu, CA, and magically redefines the imagery behind her very funky hip hop beats. Instead of back lots, cars and vixens, the setting is the “Skitszo Ward,” with Colette, in full make-up, performing in a straight jacket. The backdrop includes upside down break dancers, fire breathers, wall jumpers and a dominatrix!
Pictured from left to right: Video extra; artist, Colette Car; director Richie Mac and a video extra.