(June 8, 2009 – New York City) VIBE Media Group has put another stake in the ground as the definitive voice of urban culture with the launch of its new tabloid property, THE MOST!. True to the brand’s motto: All Up In the Bizness, THE MOST! will fill a void on national newsstands by reflecting VIBE’s commitment to urban style, celebrity, beauty, and culture through a tabloid-themed publication. It will feature THE MOST of everything including THE MOST! Hype, THE MOST! Buzz, THE MOST! Style, THE MOST! News, and more. It’s a lifestyle and celebrity magazine featuring some of the most trendsetting stars in the world, THE MOST! is “urban” with pride and mega style. Featured on the cover of the premiere issue is one of hip hop’s most talked about couples – Nas and Kelis.