One of the world’s most prestigious music award shows is around the corner, and VIBE magazine, the definitive voice of multicultural lifestyle and culture, is weighing in. In the fresh February 2009 issue, VIBE resident music guru, Sean Fennessey, writes “THE WORD: How To Save The Grammy Awards,” which express the long standing feeling that the award show, since introducing the first hip hop category 20 years ago, continues to miss the beat of popular culture by omitting key categories and giving awards to artists not on the top of most true hip hop lovers’ lists. So, VIBE magazine has created the first annual Vammy Awards, featuring categories and nominees VIBE thinks will make the award show ballot hotter and hipper in 2009, including Vammy categories: “Best Ringtone,” “Best Hook,” and “Best Hook Artist.” The Vammy Awards winners will be determined by tallying the artists who garnered the most votes in a nationwide sweepstakes launching January 12 (12 noon EST) on VIBE.com. All entries get a chance to win an all-expense paid trip to a VIBE photo shoot along with other special prizes. Winners will be announced on February 9th, the day after the Grammys.