Daily Archives: November 14, 2008

Raashan Ahmad-Peace

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Keyshia Coles New Season Of “The Way It Is” on BET Soars In The Ratings


NEW YORK- November 13, 2008- The third time’s another charm for BET, as the network’s #1 original series KEYSHIA COLE: THE WAY IT IS returned for its third season on Tuesday, November 11 and is now BET’s #1 original series season premiere telecast of all time. A total of 1.4 million households and 1.94 million viewers tuned in on Tuesday night, giving the show’s season debut a 1.54 coverage rating, according to Nielsen Media Research. The third season premiere of KEYSHIA COLE posted a 10% increase in viewing among households versus last year’s premiere, maintaining the series’ consistent year-to-year household growth with each season premiere (1.18 million and 1.24 million households for season one and two, respectively).

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