NEW YORK, NY (September 11th, 2007) – Kimora Lee Simmons turned her celebrity laden Baby Phat and KLS Collection Fashion Week show into a celebration of giving Green Friday night. The show, attended by Russell Simmons, Mary J. Blige, Olivia Palermo, Jamie-Lynn Sigler, Nick Cannon with fiancée Selita Ebanks, Star Jones, Mya and and Djimon Hounsou, promised attendees a first-class trip to St. Tropez, and delivered that and then some. Along with the candy colored hot pants, hoodies, monokinis and more, Kimora armed her models with what is rapidly becoming a symbol of giving back to Africa – the Simmons Jewelry Co’s Green Bracelet.
Made of green malachite beads and a rough diamond, the bracelet was the brainchild of visionary and Simmons Jewelry co-founder Russell Simmons, upon his return from an African fact finding mission last December to see how diamonds were helping Africans in countries where they are a natural resource. The Green Bracelet sells for $125 and more than $20 from the sale of each goes back to Africa for education programs via the Simmons’ created Diamond Empowerment Fund(TM)(D.E.F.).
Kimora also hosted a special VIP dinner following her show in honor of D.E.F.
The list of celebrities putting on the Green Bracelet to show their support of helping Africans help Africa keeps growing. At Fashion Rocks the previous night, the Green Bracelet had adorned the wrists of Jennifer Lopez, Usher, Mary J. Blige, Tyra Banks, Mischa Barton, Nicky Hilton and LL Cool J, among others.
“The Green Bracelet symbolizes giving and there’s nothing sexier than that. I can’t believe how gracious and sweet the celebrity community has been in supporting it,” said Russell Simmons.
Celebrities are not the only ones that have access to this powerful Green Bracelet, it is also available for sale at select retailers and on-line. Visit www.simmonsjewerlyco.com for more information.